The Apple Box was one step in the exploration of my curiosities. To celebrate its launch, we partnered with Geary House to showcase and talk about my interpretation of this common object.
On November 12, 2018, we hosted an event to launch the Apple Box: Series 1. There wasn’t just one reason why I wanted to celebrate its launch, but I know that I wanted to orchestrate the night so that the Apple Box brought people together and started a conversation.
I envisioned visitors weaving in and out to see each of the apple boxes. There were ten in total, each requiring its own individual backdrop. Working with a set designer, we collaborated to design dimly lit panels that created a warm glow behind each box. I designed pedestals—executed perfectly by my millworker—that served to lift each box physically so it could be better viewed, but also elevated the box’s presence. The raw plywood pedestals were a nod to the original, utilitarian apple box in real life: we flipped the switch. Charred apples, raw ply structures, delicate flowers, and the aura and smell of woody candles all combined to create a mood that was warm, uncomplicated, and authentic.
It was a successful night. Not only because the apple boxes were well received and a few found new homes, but also because I grew from this event. I accomplished what I set out to do, and so much more. I followed a thought, from design to manufacturing, and it resulted in a gathering to showcase what I created. I realized that there is another dimension to what I do: I create something that can be talked about.
The pictures below capture the glow, buzz and mood of the gallery; a night that was truly meaningful to me both personally and professionally.
